I’ve lived in Lancaster County my whole life. I’ve watched too many local farms turn into hotels, strip malls, and developments. So when I got the chance to help Lancaster Farmland Trust, as cliche as it sounds, it was personal.
They asked us to rework their website to appeal to young people. We pointed out that their problem was bigger than their website. People—especially young people—didn’t know who Lancaster Farmland Trust is or what they do.
So in addition to a new website, we helped Lancaster Farmland Trust introduce their brand to a younger audience with an awareness campaign.
The strategy: Show that protecting our farmland is protecting everything we love about Lancaster.
The tagline: If we lose our farmland, we lose more than our farmland.
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